{"product_id":"lg-98-ut9050-4k-uhd-led-tv-2024","title":"LG 98\" UT9050 4K UHD LED TV (2024)","description":"\u003cp\u003e\u003cstrong\u003eUltra Large Screen - Dive deeper into the largest LG TV\u003c\/strong\u003e\u003cbr\u003eExperience the action in lifelike scale and detail on an ultra-large LG TV for a richer, more captivating view.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eAlpha 8 AI 4K Processor - Amazing intelligence elevates your UHD experience\u003c\/strong\u003e\u003cbr\u003eAlpha 8 AI 4K processor automatically optimises audio and picture on the larger UHD screen, for incredible scale that always looks crisp.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eAcoustic tuning with AI - The optimal audio that adapts to your space \u003c\/strong\u003e\u003cbr\u003eThe sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tailored to the unique acoustics of your room. \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eIntelligence that shines under any light \u003c\/strong\u003e\u003cbr\u003eWhether it's day or night, Brightness Control detects the light in your space and balances the image accordingly for crisp, clear images.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eAI Super Upscaling for ultra-large displays \u003c\/strong\u003e\u003cbr\u003eAI keeps things sharp across the big screen. AI Super Upscaling enhances content to perfectly fit the ultra-large screen and look amazingly sharp.\u003cbr\u003e\u003cfont size=\"1\"\u003e*The UT90's 98-inch display features AI Pro Image and AI Super Upscaling.\u003cbr\u003e**AI Picture Pro will not work with any copyrighted content on OTT services.\u003cbr\u003e***Image quality of upscaled content will vary depending on source resolution.\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eAI Pro Sound - Listen to sound as immersive as the screen\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eThe sound that adapts to everything you watch \u003c\/em\u003e- Adaptive Sound Control balances audio based on genre in real time for crystal-clear clarity.\u003cbr\u003e\u003cem\u003eFill your space with realistic sound and display \u003c\/em\u003e- Hear every breath and every beat, as the 9.1.2 virtual surround sound system fills your space with rich, soundstage-quality audio.\u003cbr\u003e\u003cem\u003eShocking sound that resonates \u003c\/em\u003e- AI processor refinements give your sound a powerful, dynamic boost. \u003cbr\u003eThe sound that adapts to everything you watch - Adaptive Sound Control balances audio based on genre in real time for crystal-clear clarity.\u003cbr\u003e\u003cfont size=\"1\"\u003e*Must be activated via the sound mode menu. \u003cbr\u003e**Sound may vary depending on listening environment.\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eHDR10 Pro - Illuminates fine details \u003c\/strong\u003e\u003cbr\u003eEnter a world where every colour pops and brightness adjusts for stunning vistas, all enabled by brilliant HDR10 Pro.\u003cbr\u003e\u003cfont size=\"1\"\u003e*HDR10 Pro is a technology developed by LG Electronics based on the standardised image quality of the 'HDR10' standard.\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eMaximise the view with a thinner bezel \u003c\/strong\u003e\u003cbr\u003eGet edge-to-edge immersion with a sleek bezel for a wider, more complete cinematic experience.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eAcoustic tuning with AI - The optimal audio that adapts to your space \u003c\/strong\u003e\u003cbr\u003eThe sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tailored to the unique acoustics of your room. \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003ewebOS 24 - Personalise your big screen experience\u003c\/strong\u003e\u003cbr\u003eEnjoy a TV designed just for you with personalisation features like My Profile, AI Picture Wizard, AI Concierge and Quick Card.\u003cbr\u003e\u003cfont size=\"1\"\u003e*Supported menus and apps may vary by country and may be different at time of launch.\u003cbr\u003e**Keyword recommendations vary by app and time of day, and are only provided in countries that support NLP in their native language.\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eMagic Remote - The magic is in your hands \u003c\/strong\u003e\u003cbr\u003eBreak free from the limitations of outdated buttons. The LG Magic Remote unlocks all of your LG TV's smart features with a click, a swipe, or your voice.\u003cbr\u003e\u003cfont size=\"1\"\u003e*Magic Remote functions and features may vary by region and language.\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eFILMMAKER Mode - Enjoy movie scenes on an impressive scale.\u003c\/strong\u003e\u003cbr\u003eImmerse yourself in authentic scenes on a larger scale. FILMMAKER mode reproduces movies just as the director intended.\u003cbr\u003e\u003cfont size=\"1\"\u003e*FILMMAKER Mode is a registered trademark of UHD Alliance, Inc.\u003c\/font\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eHome Cinema Experience - Movie magic in the comfort of your home \u003cbr\u003e\u003c\/strong\u003eA cinematic atmosphere at home. 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